Job Vacancy

Digital Marketing Specialist

Job ID
1204773
Job Posted On
12 February 2020
Job Industry
Property - Real Estate
Job Category
INFORMATION TECHNOLOGY
Job Location
Dubai, United Arab Emirates
Career Level
Intern, Entry Level - Below 2 Yrs Of Experience
Desired Candidate's Job Profile (Job Requirements)
  • Development of marketing plan – online, mobile and social promotions – based on budgets/strategic plans and future business model testing objectives.
  • Implementation of strategies across all online channels specifically focused on marketing Corporate websites to increase traffic as well as apps related to generating traffic.
  • Implementing plans and strategies to increase traffic with a focus on organic (non-paid) sources (Search-SEO, Direct, Referral)
  • Initiate develop and maintain strategic relationships with other websites to achieve the business objectives
  • Implementation of programs to increase site registration (newsletter) and other strategic actions (e.g. doctor’s search, onsite search) based on analysis of customer behavior and site trends.
  • Conduct strategies to test and optimize user engagement through (A/B testing)
  • Development of effective new online acquisition strategies and campaigns especially focused on personalization; actively utilizing customer clone and response models and analytics from the marketing database.
  • Execution of marketing campaigns in alignment with budgets/strategic plans.
  • Reporting on campaign results in a cohesive, consistent format that can be easily understood by others in the department as well as by top management.
  • Understanding of Web Analytics and KPI’s related to online, mobile, and social marketing campaigns.
  • Management of other online marketing employees to make sure that all plans are being implemented and measured continuously
  • Staying on top of industry marketing trends related to online marketing and digital subscriptions.
Job Requirements
  • Minimum of 3 years’ experience in online marketing.
  • Deep knowledge and proven experience in SEO, SEM, Social Media Marketing, Press Release practices
  • Experience in consumer marketing for periodicals strongly preferred.
  • Must have strong analytical, communication and organization skills; shown ability in handling multiple tasks with varying due dates.
  • Proficiency in Excel and web analytic, familiarity with web personalization platforms is also required.
  • Proven experience in marketing web property,
  • Ability to code in XML, HTML is a plus
 
 
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